The South Korean singer and songwriter, member of the K-pop group BTS, a true icon of 21st century pop music, lends his face to Laneige, an iconic K-beauty brand known for its innovations in skin care.

Social media-savvy skincare brand Laneige is amplifying its global presence with an exciting series of international campaigns, teaming up with none other than K-culture icon <a href="https://www.hommessingapore.com/style/bts-jin-is-announced-as-gucci-newest-global-ambassador-celebrity-fashion-news" title="BTS' Jin is Announced as Gucci's Newest Global Ambassador" target="_blank" rel="noopener">Jin</a>, celebrated worldwide for his role in the global phenomenon <a href="https://www.hommessingapore.com/style/most-memorable-fashion-moments-bts-v-kim-taehyung-fri-end-s-music-video-friends-celebrity-fashion" title="The Most Memorable Fashion Moments From BTS V's FRI(END)S Music Video" target="_blank" rel="noopener">BTS</a>. Jin&rsquo;s radiant energy and unwavering self-confidence have endeared him to fans across the globe, perfectly aligning with Laneige&rsquo;s mission of empowering beauty through positivity. This synergy makes him an ideal choice as the brand&rsquo;s new ambassador.

"I am truly delighted to become a brand ambassador for a brand that is loved by so many people around the world. I am thrilled to start my beauty journey with Laneige, and eager to share what we have in store," <a href="https://www.hommessingapore.com/style/bts-jin-becomes-fred-jewelry-newest-global-brand-ambassador-kpop-celebrity-news" title="BTS' Jin Becomes FRED Jewelry's Newest Global Brand Ambassador" target="_blank" rel="noopener">Jin</a> shared, expressing his enthusiasm for the collaboration.
Kicking off in October, Laneige&rsquo;s much-anticipated Cream Skin campaign with Jin promises to deliver a fresh take on hydration. With the slogan, &ldquo;The Deep Moisture You Need, The Milky Light Texture You Love,&rdquo; the campaign highlights Jin&rsquo;s enviable skin quality, perfectly paired with Cream Skin&rsquo;s luxurious formula. And it seems perfect that Jin is tied to such a viral product as skincare enthusiasts and K-beauty lovers alike will be very familiar with the brand's bestselling milky toner. Beloved for its versatility and intensely hydrating formula packed with ceramides and peptides to protect the skin barrier, this toner can be used as a lightweight moisturiser for fuss-free days while still imparting that glass skin glow that <a href="https://www.lofficielsingapore.com/beauty/best-k-beauty-skincare-products-bestselling-south-korea-olive-young-toner-essence-masks" title="9 Most Loved K-Beauty Skincare Products in South Korea" target="_blank" rel="noopener">K-beauty</a> is known for.&nbsp;

BTS's Jin Becomes Laneige's First Male Global Ambassador

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