The South Korean actor is known for his breakthrough role as Ryu Sun-jae in Lovely Runner.

<a href="https://www.hommessingapore.com/style/cosmic-space-couture-prada-x-axiom-space-collaboration-fashion-news" title="Cosmic Couture: The Prada x Axiom Space Collaboration" target="_blank" rel="noopener">Prada</a> has tapped on dashing South Korean actor <a href="https://www.lofficielsingapore.com/culture/why-everyone-is-falling-in-love-with-lovely-runner-byeon-woo-seok-k-drama-actor-celebrity" title="Culture 5 Reasons Why Everyone is Falling in Love with 'Lovely Runner's Byeon Woo-seok" target="_blank" rel="noopener">Byeon Woo-seok</a>&mdash;the breakout star from <a href="https://www.lofficielsingapore.com/culture/k-drama-lovely-runner-season-finale-highest-ratings-yet-byeon-woo-seok-kim-hye-yoon" title="K-Drama 'Lovely Runner' Ends On Its Highest Ratings Yet" target="_blank" rel="noopener">Lovely Runner</a>&mdash;as its newest brand ambassador. With his recent rise to fame as Ryu Sun-jae and 11.4 million Instagram followers in tow, Wooseok is proving he&rsquo;s got the style chops to match his on-screen charm.
At 33, Wooseok&rsquo;s journey from model to actor has been interesting to watch. He has seen a rapid rise in both television and fashion, transitioning from his early modeling career to acting in notable dramas like Record of Youth and Moonshine. Earlier this year, he made a memorable appearance at <a href="https://www.hommessingapore.com/style/prada-mens-show-spring-summer-2025-collection-best-looks-celebrities-twice-sana-byeon-woo-seok" title="Prada's Spring/Summer 2025 Men's Show is a Stylish Study of Perception" target="_blank" rel="noopener">Prada&rsquo;s Spring/Summer 2025 men&rsquo;s show</a> in Milan, where he turned heads in a sleek, dark-toned outfit complete with a side-buckled white leather belt.

Joining a prestigious roster of South Korean stars affiliated with <a href="https://www.hommessingapore.com/style/best-runway-looks-prada-fall-winter-2024-menswear-show-fashion-milan" title="Prada Reconnects with Nature For its Fall/Winter 2024 Menswear Collection" target="_blank" rel="noopener">Prada</a>&mdash;including actors Kim Tae-ri, and singers <a href="https://www.lofficielsingapore.com/culture/jeon-somi-metawin-celebrities-party-with-prada-at-prada-extends-bangkok" title="Jeon Somi, Metawin and More Party With Prada At Prada Extends Bangkok" target="_blank" rel="noopener">Jeon Somi</a> and Sana Minatozaki, Wooseok is set to bring his signature mix of sophistication and edge to Prada.

Images courtesy of Prada

Byeon Woo-seok Joins Prada as Newest Brand Ambassador

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Byeon Woo-seok Joins Prada as Newest Brand Ambassador

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