The star of 'The Bear' has reunited with Calvin Klein for a Fall 2024 campaign featuring denim, underwear and a hint of all-American flair.

When&nbsp;<a href="https://www.hommessingapore.com/style/the-bear-jeremy-allen-white-lays-it-bare-calvin-klein-spring-2024-campaign" target="_blank" title="Jeremy Allen White Lays It Bare in Calvin Klein&rsquo;s Spring 2024 Campaign" rel="noopener">Jeremy Allen White</a>'s first campaign with&nbsp;<a href="https://www.hommessingapore.com/style/bright-vachirawit-thai-actor-calvin-klein-fall-2024-full-campaign-photos-fashion-celebrity-news" target="_blank" title="Your First Look at Bright Vachirawit's New Campaign For Calvin Klein Fall 2024" rel="noopener">Calvin Klein</a>&nbsp;launched this past spring, it took the internet by storm. Fans and bystanders alike were swept up in the Jeremy Allen White frenzy as the campaign went viral alongside his popular starring role in the TV show&nbsp;The Bear.&nbsp;People were stopping in the middle of the street to take pictures of the campaign's large billboards in New York. Now, Calvin Klein has done it again.
With White returning for his second campaign, the brand is leaning into the same air of effortless cool as the&nbsp;first viral campaign&nbsp;while also pushing into more creative terrain. The campaign is promoting <a href="https://www.hommessingapore.com/style/seventeen-mingyu-first-advertising-campaign-calvin-klein-fall-2024-photos-fashion-celebrity" title="SEVENTEEN's Mingyu Stars in Calvin Klein's Fall 2024 for the First Time" target="_blank" rel="noopener">Calvin Klein denim</a> as well as underwear, so White is seen styled in a boxy denim vest, championing the&nbsp;Americana&nbsp;aesthetic that has been taking fashion by storm in recent months.

<blockquote>
 The Calvin Klein aesthetic has always been timeless, and it was great to work with them and the entire creative team again for this new campaign" said Jeremy Allen White
</blockquote>

This timeless aesthetic is exactly what shines in the new campaign, and it's what <a href="https://www.hommessingapore.com/style/bright-vachirawit-davika-hoorne-mark-tuan-calvin-klein-jeans-asia-campaign-fashion" title="Bright Vachirawit, Davika Hoorne &amp; Mark Tuan Stars in Calvin Klein Jeans' Asian Campaign" target="_blank" rel="noopener">Calvin Klein</a> has always done best. Black jeans, a silver buckle belt, and a muscle tee are all hallmarks of&nbsp;classic American fashion. Leaning into this approach to elevated basics with White at the center, the fall campaign promises a season of 90s-inspired silhouettes and denim-on-denim statements.
Like the first campaign that White did with the brand, the fall campaign was both directed and photographed by legendary fashion photographer Mert Alas. Though it is a fall campaign, White poses in the sun by a pool, soaking up the sun in Calvin Klein underwear. It's an edgy take on the fashion shift that the fall season brings. The video made to accompany the campaign plays "Crimson and Clover" by American rock band Tommy James and the Shondells, furthering the heavy Americana theming.&nbsp;
Discover more from the new <a href="https://www.hommessingapore.com/style/thai-actor-bright-vachirawit-calvin-klein-jeans-fall-2023-full-campaign" title="Thai Actor Bright Vachirawit Stars in Calvin Klein Jeans&rsquo; Fall 2023 Campaign" target="_blank" rel="noopener">Calvin Klein campaign</a> shot by Mert Alas below.&nbsp;

<h5 style="text-align: center;">CALVIN KLEIN CAMPAIGN VIDEO WITH JEREMY ALLEN WHITE</h5>

Jeremy Allen White Returns For Calvin Klein's Fall 2024 Campaign

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