The K-pop sensation will also be attending the Spanish luxury label's Spring/Summer 2024 show in Paris this weekend

This just in! Loewe has officially announced a brand new global ambassador for the Spanish luxury fashion house, and it's none other than NCT's Taeyong. Leader and main dancer of the top K-pop group, Taeyong also just made his own solo debut with his mini album 'SHALALA' and currently in the middle of promotions for his title track of the same name. The latter nabbed the number one spot on the iTunes Top Songs Chart in 14 regions and has been received well both domestically and internationally.
He joins previous ambassadors for the Spanish label which includes K-pop girl group NMIXX and veteran Chinese actress, Tang Wei in representing the brand on a global scale. Taeyong will also be attending Loewe's upcoming Spring/Summer 2024 show that's happening this Saturday, June 24 in Paris.&nbsp;

Taeyong has never been one to shy away from experimenting in fashion, pulling off ecclectic looks effortlessly. Similarly, Loewe as a brand, has never been afraid to take risks and explore new silhouettes while still staying true to their ethos.
On this partnership, creative director Jonathan Anderson has this to say, "I&rsquo;m delighted to welcome Taeyong to the Loewe family. He has a special connection to the brand, having admired and worn Loewe for a long time, and we love his idiosyncratic style. With Taeyong&rsquo;s many talents spanning songwriting, performing and visual creation, I&rsquo;m really excited to see what this collaboration will bring."&nbsp;
Taeyong shares this excitement saying, "It&rsquo;s a real honour to be a Loewe global brand ambassador. I&rsquo;ve been a huge fan of Loewe, not only for the designs, but also for the brand&rsquo;s philosophy and unique way of communicating."&nbsp;

Images courtesy of Loewe

NCT's Taeyong is Loewe's Newest Global Ambassador 

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NCT's Taeyong is Loewe's Newest Global Ambassador

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