Ren Meguro Stars in Fendi’s Spring/Summer 2025 Campaign
The Japanese actor steps into a dreamy world of soft blues and modern tailoring.
Fendi has tapped Snow Man member and Japanese actor Ren Meguro for its latest campaign. Shot by Italian artist Nico Vascellari, the campaign is all about ease, with Meguro framed by flowing blue curtains that give off a dreamy vibe—just like the collection’s runway show last summer in Milan.
Designed by Silvia Venturini Fendi, the collection plays with the past while looking toward the future. There’s a hint of nostalgia in the deconstructed tailoring and the soft, mineral-inspired palette comprised of caramel, misty blues, and buttermilk. Workwear and uniforms are reimagined with playful touches, while classic Italian craftsmanship shines through in Madras check suits, Selleria stitching, and Fendi’s newly introduced Crest, which nods to heritage in a fresh way.
Of course, the accessories steal some of the spotlight. The Peekaboo ISeeU Soft now comes in a new Small size, while the zippered Baguette Double crossbody and supple diagonal shoppers are made for life on the move. Delfina Delettrez Fendi’s Hexagon jewelry adds a polished touch to every look.
Following Meguro’s appointment as Fendi’s first Japan men’s brand ambassador in February 2024, the actor has become a key figure for the Maison. He’s also gearing up for a major year, with Snow Man’s THE BEST 2020-2025 album dropping in January and his film Trillion Game set to premiere on February 14, 2025.
