Stray Kids Show Off Their Preppy Side in Tommy Hilfiger's Spring/Summer 2024 Campaign
The K-pop supergroup exuded boy-next-door vibes with every look!
Stray Kids and Tommy Hilfiger have reunited for a second collaboration, infusing the spring 2024 campaign with a potent dose of preppy charm.
In a nod to the signature Tommy aesthetic, the collection exudes a crisp palette of reds, navy blues, and pristine whites, complemented by timeless khakis. The campaign encapsulates moments of relaxation for the band, evoking images seemingly captured during their travels, ensconced in Tommy apparel from head to toe.
Among the captivating snapshots, one image stands out as particularly endearing: seven band members convene in an elevator, exuding a modern preppy vibe in their coordinated Tommy ensembles. From polo shirts to rugby stripes and khaki pants, the ensemble embodies a fusion of classic Tommy style with the distinct flair of Stray Kids. Notably absent from the shoot is Han, the eighth member, as it was disclosed by JYPE that the filming coincided with his period of rest due to sudden cold symptoms.
Expressing their enthusiasm for the partnership, the band remarked, "We've been fans of Tommy Hilfiger since we were kids, and we’re thrilled to continue this partnership. We approached this shoot just like band life, with everyone bringing their unique personality and then merging it with Tommy’s classic American cool style. How cool is it that we get to work hard together while having so much fun – we cannot wait for our fans to discover this authentic portrayal of our life behind the scenes!"
Tommy Hilfiger's enduring appeal among musicians finds yet another testament in Stray Kids. "I have always been inspired by pop culture’s intersection of fashion and entertainment," Hilfiger said in a press statement. “Stray Kids are one of the world’s most popular groups, and they possess an optimistic outlook that has connected them with international audiences through both their music and style. I can recognize their fierce determined spirit and it inspires me to deliver iconic looks for the next generation."
Check out the full campaign below:
