UNIQLO UT Collaborates with Popular K-Pop Group TREASURE
The inclusive T-shirt collection features special prints inspired by some of TREASURE's hit songs.
K-pop fan or not, there’s a high chance that you’ve heard one of TREASURE’s hit songs on TikTok or Spotify (while on shuffle mode.) The K-Pop group that debuted in 2020 is known for their countless of bops—including viral tracks “DARARI” and “HELLO” that took the internet by storm. Their music became so widespread that the boy group has garnered a solid fanbase in South Korea, Southeast Asia, and Japan. Soon you can wear your favorite TREASURE single as a shirt from UNIQLO.
A brand known to never miss a beat when it comes to creative collaborations, UNIQLO captures the effortlessly cool yet edgy vibe of the group through the UT collection aptly called Find Your TREASURE. Made to have a genderless and relaxed fit, fans can to freely style their TREASURE shirts in different ways no matter their personal aesthetic. But if you need a little fashion inspiration and want to see all the pieces before they’re available in stores, here’s a look at the entire collection as modeled by the members themselves.
“BOY” Debut Shirt
The top is a tribute to the group’s debut single Boy and has the words “Find Your Treasure” printed at the front, while details of the CD jacket can be seen at the back.
“I LOVE YOU” Heart Tee
Based on the CD jacket of the group’s second album The First Step: Chapter Two, the tee features a dainty heart design at the front while the distinct seaside scene from the music video is printed at the back.
“JIKJIN” Music Video Tee
The race car aesthetic is all the rave as of late and this shirt captures the trend’s motifs perfectly, while emulating the cool atmosphere and fast-paced feel of the music video of JIKJIN.
“DARARI” Coloured Shirt
With a hit song this big, might as well get straight to the point. The Darari tee features the iconic lyrics in repetition as playful red typography against a cool blue.
“HELLO” Variation Tee
Very much inspired by the song itself, this piece features the word and song title Hello in different languages as well as the signature lyric “Where you've been all my life.”
“BONA BONA” Logo Tee
For diehard TREASURE fans, this shirt is a must-have. The front features the word treasure itself and the line “Born to love ya” on top of an imprint of their second album.
The Find Your TREASURE UT Collection is available at all UNIQLO stores and online at uniqlo.com.
