Two-time World Cup winner and three-time Ballon d’Or winner Zidane has become the new face of luxury brand Montblanc. The announcement marks a new era in the career of the football player and coach, who, in addition to collaborating with the Maison on upcoming campaigns for writing instruments and leather goods, has also been chosen as the new face of the fragrances in the Legend line.

Reaffirming its core belief of passion and purpose – “You are what moves you”, the brand’s motto – Montblanc chose the Frenchman as its new star for exactly this reason: a career that left its mark on history and was lived with great desire, passion and focus through what he always loved, football.

“Zinédine Zidane is the perfect Montblanc Mark Maker, a man who has left his mark not only in the world of sport but has had an incredible impact on the global stage. He is living proof that following what moves you in life leads you to a place of fulfillment and success. He is an inspiration to so many generations, and we are delighted to collaborate with Zinédine, writing a new chapter together in his extraordinary story,” says Nicolas Baretzki, CEO of Montblanc.

Zinédine Zidane will appear from this September in Montblanc content alongside exclusive leather pieces that highlight the importance of mobility, both physically and metaphorically, on the path to achieving one's goals, as well as alongside the writing instrument, highlighting its power to unleash creativity and share ideas and celebrating the unparalleled and unmistakable tradition of the German maison.

“Montblanc is a Maison of culture and quality that believes in the importance of transmitting ideas and thoughts through writing. A belief that I share as someone who has benefited from the values and culture that my father and family have passed on to me, and that I am trying to pass on as well. Personally, I write in my notebook almost every day… I don’t just sign autographs!” laughs Zinédine Zidane.