Fashion and music icon A$AP Rocky takes the reins at Ray-Ban Studios to reimagine the future of the brand.

The intersection of music, fashion, and innovation just got a new visionary. A$AP Rocky, the genre-defying artist known for his bold style and cultural influence, has officially been named the first-ever Creative Director of Ray-Ban.
With this groundbreaking appointment, Ray-Ban&mdash;a brand synonymous with effortless cool for nearly eight decades&mdash;ushers in a new era. Under Rocky&rsquo;s leadership, Ray-Ban Studios will become a playground for artistic expression, blending the brand&rsquo;s timeless legacy with fresh, boundary-pushing designs.&nbsp;

A Match Made in Style and Innovation

A$AP Rocky, born Rakim Mayers, has been leaving his mark on music and fashion since his 2011 debut. From chart-topping albums to trendsetting collaborations with luxury fashion houses, his creative influence stretches far beyond hip-hop. Now, he&rsquo;s bringing that same fearless approach to eyewear, reimagining the Ray-Ban aesthetic with his signature blend of vintage inspiration and cutting-edge design.
His first project? The Blacked Out Collection, an ultra-modern reinterpretation of Ray-Ban&rsquo;s Mega Icons, set to debut in April 2025. Expect sleek, all-black frames, bold silhouettes, and a fusion of classic craftsmanship with a rebellious, fashion-forward twist.
"I&rsquo;ve always admired how Ray-Ban stays true to its roots while continuing to evolve,&rdquo; Rocky said in a statement. &ldquo;Being part of this legacy is an honor, and I can&rsquo;t wait to shape the next chapter for such an iconic brand."

Ray-Ban&rsquo;s DNA: Reinvention Meets Rebellion

For nearly 80 years, Ray-Ban has been more than just an eyewear brand&mdash;it&rsquo;s a cultural staple. Worn by rockstars, movie legends, and tastemakers alike, Ray-Ban has long been associated with those who defy convention. Bringing A$AP Rocky into the fold is a natural evolution of that rebellious spirit.
Leonardo Maria Del Vecchio, President of Ray-Ban, echoed the sentiment: "Ray-Ban isn&rsquo;t just about eyewear&mdash;it&rsquo;s a way of life. A$AP Rocky is a visionary who constantly pushes creative boundaries, making him the perfect partner to redefine what&rsquo;s next for our brand."

A New Era for Ray-Ban

Rocky&rsquo;s vision extends far beyond just sunglasses. As Creative Director, he&rsquo;s set to overhaul everything from product design to brand storytelling. Expect immersive campaigns, reimagined retail spaces, and a deeper integration of music, fashion, and art into the Ray-Ban universe.
Whether it&rsquo;s through exclusive collaborations, experiential pop-ups, or unexpected cultural crossovers, A$AP Rocky is here to shake things up. With his fearless creativity leading the charge, Ray-Ban isn&rsquo;t just looking ahead&mdash;it&rsquo;s stepping into the future with swagger.

Image courtesy of Ray Ban

A$AP Rocky Takes the Helm as Ray-Ban’s First Creative Director

A$AP Rocky Takes the Helm as Ray-Ban’s First Creative Director

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