Conan Gray Becomes Onitsuka Tiger's Brand Ambassador
The dynamic collaboration between Onitsuka Tiger and Gen Z icon Conan Gray merge contemporary style with Japanese cultural heritage, celebrating fashion, sports, and innovation.
In a recent development, Onitsuka Tiger, the renowned Japanese fashion brand synonymous with merging style and sports, has selected singer-songwriter Conan Gray as its latest brand ambassador. This exciting partnership promises a fusion of dynamic activities, with the first glimpses showcased in the upcoming Onitsuka Tiger magazine, set for release on January 17.
Conan Gray, known for his distinctive ideas and authentic expression, resonates particularly with a vast young audience. As a representative of the Gen Z generation, he consistently introduces novel values through his music and fashion choices. In embodying the vision of Kihachiro Onitsuka, the brand's founder, to "empower the young generation and offer hope for the future," Conan Gray aligns seamlessly with Onitsuka Tiger's ethos.
Marking its 75th anniversary in 2024, Onitsuka Tiger looks forward to leveraging the unique ideas and styles brought by Conan Gray. This collaboration is poised to pave the way for a rejuvenated future for the brand.
Expressing his enthusiasm, Gray shared, “I am very excited to be the face of Onitsuka Tiger. The brand's shoes have become symbols of Japanese fashion style. I wore them throughout my childhood in Japan, and it was fate that I would continue to dance in them even as an adult.”
