<p><span>The sleek campaign also introduces American football quarterback, Patrick Mahomes, and British actress, Suki Waterhouse, as new brand ambassadors for the German label.</span></p>

<p><span>Last year, Boss orchestrated a spellbinding brand revitalization, unveiling the motto for its next chapter: &ldquo;BOSSes aren&rsquo;t born. They&rsquo;re made.&rdquo; This concept of confidence delved into the hidden origin stories of individuals, a symphony of diverse trailblazers spanning various domains, each an embodiment of the brand's quintessence of being a genuine &ldquo;Boss.&rdquo; </span></p>
<p><span>Continuing on their message, the German label has revealed their star-studded Fall/Winter 2023 campaign featuring a whole host of bosses in their own right &mdash; Dapper South Korean actor Lee Min-ho, iconic supermodel Naomi Campbell, Gigi Hadid, and Colombian artist Maluma alongside TikTok influencer Khaby Lame and Kansas City Chiefs quarterback Patrick Mahomes. </span><span>Most notably, this campaign reveals BOSS' brand new house ambassadors to join the aforementioned illustrious group &mdash; actress and singer-songwriter Suki Waterhouse and tennis ace Matteo Berrentini.</span></p>

Lee Min-ho. Image Courtesy of BOSS

Maluma. Image Courtesy of BOSS

Gigi Hadid. Image Courtesy of BOSS

Matteo Berrettini. Image Courtesy of BOSS

Suki Waterhouse. Image Courtesy of BOSS

Patrick Mahomes. Image Courtesy of BOSS

Naomi Campbell. Image Courtesy of BOSS

Khaby Lame. Image Courtesy of BOSS

<p>The Fall/Winter 2023 pieces featured clearly sees BOSS' significant shift back to focus on their strength, immaculate tailoring. <span>Photographed by Swedish artist Mikael Jansson under the guidance of creative director Trey Laird and his agency, Team Laird, the campaign showcases the cast in the designs that have characterised recent Boss collections.&nbsp;</span>Following an outstanding Miami show paying homage to early-2000s music videos, the Fall/Winter 2023 collection highlights <span>nonchalant suiting, opulent coats, and exquisite knitwear, all draped in the brand's venerable trinity of camel, black, and white</span>. The collection offers elevated essentials for both men&rsquo;s and women&rsquo;s wear, exuding a universal androgynous appeal.</p>
<div class="group w-full text-token-text-primary border-b border-black/10 dark:border-gray-900/50 bg-gray-50 dark:bg-[#444654]">
  <div class="flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto">
    <div class="relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]">
      <div class="flex flex-grow flex-col gap-3">
        <div class="min-h-[20px] flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words">
          <div class="markdown prose w-full break-words dark:prose-invert light">
            <p>Complementing the campaign, an accompanying video has been released. In this sleek black-and-white film set to Tupac's &lsquo;Changes,&rsquo; the featured bosses narrate their paths to greatness, radiating unmistakable boss energy.</p>
          </div>
        </div>
      </div>
    </div>
  </div>
</div>

Lee Min-ho, Maluma and More Front BOSS' Star-studded Fall/Winter 2023 Campaign

Tags

Related Articles

Culture

Cover Story: Rising Star Sang-Heon Lee is Reaching New Heights

Style

Stray Kids' Felix Officially Joins The Louis Vuitton Family as Brand Ambassador

Style

NCT's Doyoung Exudes Modern Masculinity in Dolce & Gabbana's Fall/Winter 23 Campaign

Recommended posts for you

Fashion

Louis Vuitton’s Latest Men’s Collection Is All About Dogs, Damier, and Dandy Daywear

Watches

Audemars Piguet Teases a Collaboration with KAWS

Living

Here Are F1's Hottest Drivers, On and Off The Track

Culture

Everything to Know About the New 'Dune' Must-Watch TV Series

Living

Samsung Galaxy Z Flip 6 is a Major Step Forward in Foldable Innovation

Style

Digital Cover Story: Thai Star, Jeff Satur Embarks on a Stylish Journey

Living

Iru Den Refreshes Menu with Taiwanese Flavours

Culture

Jeremy Allen White Transforms into Bruce Springsteen for Upcoming Biopic