The Major Summer 2020 Trends As Told By 10 Corso Como Seoul
10 Corso Como Seoul's buyer, Nam Ho Sung, talks us through this season's top picks
Set within the creative district of Seoul, 10 Corso Como Seoul is a world renowned leading concept store that holds a unique space for 'slow shopping' with all your five senses, and holds a mix of fashion, design, art, music, culture and cuisine from all around the world.
10 Corso Como was founded in 1990 by Milan galleryist and fashion journalist Carla Sozzani. It is the first place in the world to introduce the concept of the concept store, which had not existed before.
10 Corso Como Seoul, the first overseas store of 10 Corso Como, introduces an international level of artistic beauty through an annual exhibition every year. In January 2010, it was introduced as one of the '31 must-visit places in 2010' by The New York Times and is a representative fashion and cultural landmark of Korea.
On the second floor of 10 Corso Como Seoul, you are met with both male designer and contemporary brands, such as Thom Browne, Comme De Garson, Comme Des Garçons Homme Plus, Junya Watanabe, Rick Owens, Raf Simons, Lemaire and Ami.
Fashion trends of Spring 2020
10 Corso Como Seoul
L'OFFICIEL HOMMES KOREA (LH) : What were you most focused on for visual mechandising for this the spring / summer of 2020?
NAM HO SUNG (NHS) At 10 Corso Como Seoul, we hold more than 50 brands. When it vomes to displaying, the most important thing to keep in mind is the customer's eyes. We pay special attention to visual merchandising so that customers can easily find the style they want.
LH What are the features of this season's products?
NHS This season, there has been a stronger focus on tailored design that withstands seasons, rather than it streetwear. However, rather than an authentic tailored suit, I chose a style that could be as comfortable as a hoodie jacket that could match the hood design.
LH Best Collections or best looks?
NHS Ami, Lemaire, and Raf Simons. The best collections hold the best looks!
LH Do you have any accessories we should buy this season?
NHS A small bag is recommended. In today's digital age, there is no need to carry a lot of belongings in a bag. A small, retro-inspired bag can be a storng complement to a trendy style. In addition, a simple chain necklace on a white t-shirt can complete the look.
1 Print scarf Doublet
2 sax 3-piece set Ami
3 Trench Coat Ami
4 Flower print shirt Jacquemus
5 White Chino Pants Lemaire
6 chain necklace Hyères Lor
7 A striped shirt printed in paint strokes Jacquemus
8 Neon lime colored mini bag Jacquemus
9 Big Heart Logo T-Shirt Ami
All 10 Corso Como Seoul products
LH What do you want to say to readers of L'Officiel hoping to visit Corso Como Seoul?
NHS Our philosophy lies in 'slow shopping'. We want to create a store where you can feel fashion with all your senses. It is a fun place to find hidden items everywhere while slowly browsing through books, cafes and lifestyle related products. If you are a curated shop, you can think of only expensive products, but 10 Corso Como Seoul aims at a complex space where you can experience a variety of price points and various brands. I hope that you will feel comfortable visiting our store, just as with an art museum.
Editor Bae Jeong Yeon
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