Stray Kids’ Hyunjin Fronts Versace’s 2023 Holiday Campaign
The South Korean rapper is the Italian maison’s first Korean Global Brand Ambassador
After being unveiled as the Italian house’s Global Brand Ambassador back in July this year, Stray Kids’ Hyunjin is finally starring in his first Versace campaign. For the South Korean’s opening campaign with the brand, Versace is releasing their new Athena tote bag – combining the iconic Barocco print from Versace with the everyday ease of structured carry-all totes.
Lensed by Angelo Pennetta, the K-pop star embodies the fun and energetic spirit of Versace in the campaign images for the Holiday 2023 collection. For the campaign, Stray Kids' Hyunjin shares, “Versace is exactly how I want the holiday season to be – it’s exciting, looks amazing, feels incredible and is shared by my good friends.” The multi-hyphenate, who is the brand’s very first Korean ambassador, popped by Versace’s boutique in Tokyo last week, in anticipation of the drop of the Holiday campaign.
Versace’s Holiday campaign 2023 features a wide range of offerings for the festive season, including ready-to-wear pieces, long coats and jackets and even eveningwear for luxurious nights out.
Check out more images of Versace’s Holiday Campaign 2023 below!
