The dashing K-pop idol is the latest face to join and represent the Maison's menswear designs.
The K-pop idol was handpicked for his charisma, talent, and confident stage presence.
Hot off his recent victory at the British Gran Prix, the Formula 1 driver has been appointed as the new global brand ambassador for Dior Men.
The veteran South Korean actor reunited with the maison at their menswear Spring/Summer 2025 show after 7 years since his last appearance at the front row in 2017 affirming their close relationship.
