Your First Look at Salvatore Ferragamo's Brand New SF Logo
Exclusively, Salvatore Ferragamo launches the new "SF" symbol of passion and creative innovation in honour of the label's creator.
In harmony with the latest creations of the season, Salvatore Ferragamo presents its new "SF" logo in honour of its founder, in an artistic, modern, innovative conjunction, and in a youthful and dynamic spirit. A collection of surprising combinations and playful pairings, the images focus attention on different types of contemporary men, defined by their own interests.
Making its debut with the Pre-Fall 2021 collection for men, the logo spans multiple product categories with new appeal and a focus on low environmental impact, present on all of the brand's top classic models, where the traditional moccasins, the driver and the sneaker are updated with a breath of modernity. A variety of finishes emphasize an enriched sense of environmental awareness, sewn with post-consumer certified 100% recycled PET yarn and finished with a zipper tape made from regenerated polyester yarn made from plastic bottles and nylon accessories with SF logo.
