Exclusive: Jonathan Anderson on Designing the Latest UNIQLO and JW Anderson Collection

The latest UNIQLO and JW ANDERSON collection dropped today—and it's a game-changer. Jonathan Anderson went back in time for inspiration, tapping into the rich heritage of mid-century British craftsmanship. Keeping things interesting, the designer has mixed UNIQLO's LifeWear philosophy with his signature playfulness.

Diving deep into 1940s to 1960s Britain, the collection will showcase the craftsmanship and durability that defined that era. "For this season," Anderson says, "we sought to showcase the enduring artistry of mid-century Britain."

The collection features a relaxed-fit cotton jacket for men that's all about versatility. Plus, unisex baker pants, as well as knit polo shirts, crew-neck sweaters, and seersucker dresses in vibrant primary colors for women. Whether you're into classic British style or you're all about that modern twist, there's something for everyone.

Were there any insights you gained from past collections that you incorporated into the spring/summer 2024 collection?

I think it’s more about articulating a wardrobe, rather than dictating it. It’s not trend led, it’s more about wardrobe building—from the idea of something that can be mixed throughout the season.

Every collection has its standout pieces. Could you share with us what makes your favourite piece from the spring/summer 2024 collection special?

The pieces with graphic texture inspired by textile craftsmanship.

How do the pieces in the collection embody the essence of the collaboration between UNIQLO and JW ANDERSON?

Each collection with Uniqlo, it’s more the idea of something that can be mixed throughout the season—it’s wardrobe building that starts with a certain theme in mind.

The influence of mid-century British craftsmanship is clear. Can you share any specific techniques or details incorporated into the garments that pay homage to this heritage?

I was looking at garments that artists would wear whilst working, and also at the different techniques used in architecture and in the arts back then. For example, the abstract prints in the collection are inspired by British tapestry weaving techniques, as well as the color palette used in each of the pieces this season.

A lot of the styles and silhouettes are based on artists' clothes, painter’s smocks, and garments that artists would wear whilst working.

On that note, how do you translate this historical influence into garments that feel relevant and accessible to a contemporary audience?

We’ve reinterpreted and given a JW ANDERSON twist. I really like the idea of taking a classic and reducing it or modernizing it with a twist that makes it more interesting.

UNIQLO is known for its commitment to providing functional, affordable clothing for everyday life. How do you balance this ethos with the JW ANDERSON brand in the design process?

UNIQLO has such a broad, global audience, so it forces you to think differently. The collection has to appeal to many demographics. But I think many people relate to the product—they get the essence of the brand at an amazing quality.

I believe fashion has never been more popularized and mainstream than it is now, but ultimately, I think less is more. It’s about function and tangible reality.

Collaboration brings together different perspectives and expertise. Can you share what goes on behind-the-scenes, and how it influences the final outcome of the collection?

Working with UNIQLO is a great opportunity to dress a global audience, it’s a broader demographic—it makes you think differently. People can really have a personal relationship with the brand. 

Also with UNIQLO, there’s always their incredible capabilities. They’re masters at technical fabrication development and that is quality.